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A cinematic, high-contrast 1920x1080 tech illustration visualizing the evolution of a software developer. On the left, a single fish in a glowing geometric tank represents corporate constraints. In the center, a developer sits at a multi-monitor workstation coding in a dark-mode environment, surrounded by floating triangles symbolizing 500,000 polygons being processed in 17ms. A vibrant blue hummingbird in mid-flight on the right leads into a sleek, hardware-accelerated UI with glowing interface panels and motion trails, representing high-performance SaaS architecture and digital mastery.

Gaming-Grade Performance for SaaS: The Superthread Origin Story

Founder David Hasovic explains how 20 years of programming and building 5v5 multiplayer mobile games led to the creation of Superthread, the lightning-fast project management tool.

Feb 2026 • David Hasovic

A conceptual 16:9 digital illustration featuring Taiichi Ohno, the pioneer of the Toyota Production System, set against a futuristic Kanban-style digital workspace. Ohno is depicted in a black-and-white portrait with his hands raised, overlaid on a dark blue and purple background filled with glowing neon data pathways, modular task cards, and system integration nodes. Bold white text with a slight glitch effect reads "TAIICHI OHNO," symbolizing the intersection of Lean production principles and modern, high-performance project management software.

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Taiichi Ohno: The Lean Manufacturing Hero Who Shaped Modern Software

Superthread founder David discusses his first computer hero, Taiichi Ohno, the man who invented the Toyota Production System and the Kanban method we use today.

Feb 2026 • David Hasovic

News

I Pitched the British Government. The next day, they chose Google.

15 government reps, a simple message: support British startups. They nodded, agreed, and then signed with Google.

Jan 2026 • David Hasovic

Bright, modern digital illustration of a maze made of oversized bills and invoices. A glowing golden path labeled 'PAY WHAT YOU WANT' leads through the maze toward a clean, sunlit digital workspace surrounded by greenery.

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SaaS Pricing is Extortionate. So we’re letting you decide what to pay.

Why Superthread is ditching traditional SaaS pricing and letting you set the price.

Jan 2026 • David Hasovic

A cinematic 16:9 landscape view of a high-tech control room or "bridge," where a team of professionals in suits works alongside glowing, futuristic holographic displays. In the center, a large, intricate mechanical engine-like core is being actively adjusted and rebuilt with digital overlays while moving at high speed, symbolized by energy streaks and a sense of forward momentum. Surrounding digital dashboards display real-time growth charts, global maps, and performance metrics, representing a recruitment or scaling business executing complex operations under pressure.

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How Acceler8 Talent Rebuilt Internal Communication with Superthread to Fuel 45% YoY Growth in 2025

Scaling while restructuring is a high-risk move. See how Acceler8 Talent used Superthread to rebuild their internal communication and hit 100% of their 2025 targets.

Dec 2025 • Brennan Topley

Two professionals smiling as they complete a smooth 3-step onboarding flow on a tablet, with cluttered legacy dashboards blurred in the background.

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How to Build a High-Conversion SaaS Onboarding Flow

Learn how Superthread is revolutionizing SaaS onboarding by applying gaming principles and focusing on what users actually want: speed, simplicity, and zero bloat.

Dec 2025 • David Hasovic

A cinematic tech illustration in 1920x1080 landscape depicting the flow of European AI talent to American tech hubs. On the left, a neon map of Europe highlights London, Berlin, and Tirana, with neural network icons representing local talent. In the center, a massive, glowing AI server core processes data streams, which then flow through high-speed energy conduits into a skyline of towering American skyscrapers on the right. The image uses a futuristic blue, purple, and gold color palette to visualize the relationship between European innovation, AI infrastructure, and global market opportunities.

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The European AI Brain Drain: Why the World’s Top Experts are Leaving

Superthread founder David Hasovic explores why European AI experts like Mira Murati and Ilya Sutskever are building American giants, and how energy costs are killing European tech.

Nov 2025 • David Hasovic

A lone figure in a dimly lit ornate mansion hallway facing a brilliant glowing golden doorway, illustrating the journey toward product-market fit.

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Finding Product-Market Fit: The Dark Mansion of Startup Growth

Superthread founder David Hasovic discusses the emotional rollercoaster of building a SaaS product and the 'Andrew Wiles' moment when the light finally turns on.

Oct 2025 • David Hasovic

A Trello obituary — saying goodbye to Trello for teams

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Gone, but not Forgotten: A Trello obituary

Saying goodbye to Trello for teams

Sep 2025 • David Hasovic

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Why we Moved our Website from Webflow to Framer

Tools either help you move faster – or get in the way

Jul 2025 • Brennan Topley

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The Future Isn’t Just Chat

Why AI-augmented GUIs are the safer bet

Jul 2025 • David Hasovic

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Turning Insights into High-impact Growth

Part 4 of the PMF sprint playbook

Jun 2025 • Ben Bourdin

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How to Extract Unbiased Insights from Customer calls

Part 3 of the PMF sprint playbook

Jun 2025 • Ben Bourdin

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How to get People to Talk to you About Your Ideas

Part 2 of the PMF Sprint Playbook

Jun 2025 • Ben Bourdin

A cinematic 1920x1080 landscape illustration of a founder standing at the crossroads of a tech pivot. The left side shows a dim, legacy workspace cluttered with tangled wires and old monitors, representing technical debt and stagnation. The right side glows with a vibrant blue light, featuring sleek UI panels and neural network motifs that symbolize AI-driven innovation. The central figure stands between these two worlds, reaching toward the future, illustrating the transition from outdated systems to high-performance, intelligent software.

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How I Messed Up Our AI Strategy: The Big Pivot That Didn't Pack a Punch

Superthread founder David Hasovic gets blunt about the failed first attempt at going all-in on AI, from model selection errors to the 'better product' trap.

May 2025 • David Hasovic

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How to run Effective PMF Sprints

Part 1 of the PMF Sprint Playbook

Apr 2025 • Ben Bourdin

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The Best PM Tool is the one you don't have to use

Rethinking the future of project management tools

Apr 2025 • Brennan Topley

A cinematic 16:9 split-screen comparison in a modern office. The left side is dimly lit and chaotic, showing developers struggling with cluttered, slow legacy search interfaces and bloated dashboards. The right side is brightly illuminated and streamlined, featuring a high-performance workspace with glowing AI-first interfaces, integrated code editors, and sleek digital displays symbolizing fast, augmented development. A central glowing circuit-like divider marks the transition from stagnant traditional search to inevitable AI-driven execution.

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The AI Coding Revolution: Why 95% of New Code is Written by AI

Superthread founder David breaks down the latest AI shifts: OpenAI’s Windsurf acquisition, the rise of 'vibe coding,' and why AI-augmented developers are 5x more productive.

Apr 2025 • David Hasovic

A wide, cinematic 16:9 landscape illustrating the massive scale of global AI investment. In the foreground, rows of glowing high-performance server racks line a central path made of flowing digital data and golden light streams, leading toward a futuristic city skyline. Scientists and engineers are positioned at holographic workstations throughout the midground, fine-tuning complex neural networks. A large, translucent digital display of the global map looms in the background, anchored by a prominent "$300B" financial marker, symbolizing the immense capital and high stakes of the international race for artificial intelligence dominance.

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SoftBank’s $40B OpenAI Gamble: Is the $300B Valuation Sustainable?

Superthread founder David analyzes the $300B OpenAI valuation, the rise of Google Gemini 3, and why the 'DeepSeek effect' is changing the cost of AI infrastructure.

Apr 2025 • David Hasovic

A cinematic tech illustration in 1920x1080 landscape, visualizing the transition from digital chaos to structured organization. A dark, cluttered workspace filled with tangled wires, scattered papers, and fragmented digital elements represents initial disorder and confusion. In the center, a clean, glowing framework of neon blue and orange geometric squares emerges, symbolizing the implementation of a logical system and the "Aha!" moment of clarity. The high-contrast lighting draws the eye toward the central structure, representing the power of organizational software to resolve complex workflows.

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The Flexibility Trap: Why Too Much Customization Kills Productivity

Superthread founder David Hasovic explains why he was wrong about total customization and why teams actually crave structure over 'Notion-style' flexibility.

Apr 2025 • David Hasovic

A cinematic 16:9 split-screen illustration depicting the evolution of software engineering. The left side features a nostalgic 1990s setting with warm, dim lighting, where a young programmer sits at a heavy CRT monitor coding in a green-text QBasic-style interface amidst stacks of paper. The right side transitions into a sleek, futuristic AI-first development workspace bathed in cool blue light, where a collaborative team of developers works on modern monitors. Large glowing wall displays feature complex neural network visualizations and real-time augmented code streams, with subtle data threads connecting the retro past to the high-performance, AI-driven present.

Craft

How AI Actually Works: From QBasic to Neural Networks

Superthread founder David breaks down the history of AI, the battle between symbolic and neural camps, and how modern LLMs are transforming software development.

Mar 2025 • David Hasovic

A cinematic tech illustration in a 1920x1080 landscape format depicting a startup challenging industry giants. On the left, massive monolithic skyscrapers labeled Jira, Confluence, Trello, and ClickUp represent established corporate incumbents. In the foreground, a small, focused team of developers works at glowing monitors with "50ms" speed benchmarks. A vibrant, iridescent hummingbird with neon light trails soars toward a sleek, modern "Superthread" interface on the right, symbolizing speed, innovation, and a breakthrough in collaborative software.

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Building a Jira Killer: How Superthread Grew from 20 to 400 Signups a Week

Superthread founder David Hasovic shares the 'insane' journey of challenging software giants, scrapping prototype code, and finally finding growth in a crowded market.

Jun 2024 • David Hasovic

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Quality at Superthread

It's hard to maintain quality in an app as large as Superthread. Here's how we think about it.

May 2024 • Anthony Hobday

A cinematic 16:9 split-screen illustration showing the transformation from chaotic to streamlined project management. On the left, a dimly lit office represents failing systems: workers look frustrated amidst flying papers, cluttered desks, and monitors displaying tangled, messy data visualizations. On the right, the scene shifts to a bright, premium SaaS environment where teams collaborate calmly at clean workstations. Their monitors show high-fidelity, organized dashboards with clear progress metrics. A glowing blue stream of digital data flows through the center of the image, bridging the two sides and symbolizing the transition from operational chaos to modern, high-speed efficiency.

Craft

Why Traditional Project Management Tools Help Projects Fail

Superthread founder David explores the three critical flaws in modern project management software: visibility gaps, clunky data input, and broken search.

Feb 2024 • David Hasovic

A split-screen illustration contrasting cluttered legacy SQL joins on the left with a sleek, fast document-based NoSQL architecture on the right.

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SQL vs. NoSQL: Why Superthread Chose Document-Based Speed

Superthread founder David explains why legacy SQL joins slow down project management tools and how a NoSQL architecture ensures consistent speed at any scale.

Feb 2024 • David Hasovic

An abstract visualization of a high-performance software architecture: glowing Golang cubes connecting to NoSQL and Redis data nodes, a Vue.js frontend, and edge-computing cloud connections.

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The Superthread Tech Stack: Why We Chose Go, NoSQL, and AI-Powered Vectors

Superthread founder David shares the evolution of their tech stack, from early Redis experiments to a high-performance AWS architecture featuring Golang, DynamoDB, and Vector databases.

Jan 2024 • David Hasovic

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How we Implemented TipTap editor into Superthread

A comparison of text editor libraries

Jan 2024 • David Hasovic

An abstract visualization of a high-performance collaborative text editor with glowing user cursors and neon circuit pathways representing real-time teamwork.

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Choosing the Right Rich Text Editor: Why Superthread Switched to TipTap

Superthread founder David Hasovic shares the journey of building a high-performance editor, comparing TipTap, Lexical, and Quill to create a seamless tasks-and-docs experience.

Jan 2024 • David Hasovic

A futuristic, abstract 16:9 visualization of a unified project management workspace. Floating, translucent glass panels displayed in 3D space represent interconnected boards for Product, Engineering, and Design teams. Glowing neon lines visualize workflows, connecting "Epic" tasks to smaller child cards and linking different team boards together to show cross-functional execution. Integrated documentation layers stack seamlessly with task panels, while subtle glowing icons represent speed tools like global search. The scene is set against a deep blue background with vibrant purple and cyan accents, conveying high-speed collaboration and organizational clarity.

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Building in Public: How Superthread Manages Product, Tech, and Growth

Superthread founder David reveals the internal 'Tasks + Docs' workflow his team uses to ship faster, including Space organization, Roadmap tracking, and Triage systems.

Apr 2023 • David Hasovic

An abstract visualization of a high-performance web application, with a glowing circuit board, a translucent interface panel, and user avatars connected by high-speed light trails.

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Building Speed: A Founder’s Guide to High-Performance Web Apps

Superthread founder David shares the front-end and back-end strategies for building lightning-fast web apps, from shallow DOM nodes to 'close to the metal' programming.

Mar 2023 • David Hasovic

An abstract 16:9 visualization of a high-performance, unified digital workspace. In the center, a stack of sleek, translucent interface panels representing tasks, docs, and project boards floats in a dark void. Glowing cyan and magenta data streams connect the interface directly to hardware-like memory modules at the base, symbolizing local-first speed and instant updates. A smaller, vertical floating panel to the left represents mobile responsiveness. The entire composition features a futuristic neon palette of blues and purples, conveying a sense of organizational clarity, velocity, and modern software efficiency.

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High Velocity, Low Friction: The Strategy Behind Our New Website

Superthread founder David shares the process of building a website in 30 days, focusing on speed, approachable design, and conveying the power of a unified 'Tasks + Docs' workspace.

Feb 2023 • David Hasovic

An abstract, 1:1 visualization (labeled with 1920x1080) representing a high-performance software update. At the center, a dense cluster of glowing, translucent interface panels and data blocks is interconnected by vibrant pink and blue digital pathways, suggesting a complex but organized system. Floating emoji reactions and chat bubbles surround the core, symbolizing real-time collaboration and user interaction. The entire structure sits atop a dark, reflective surface with neon circuit-like trails, set against a deep space-like background. Bold white text at the top reads "HIGH PERFORMANCE UPDATES."

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Shipped: Offline Mode, Emoji Reactions, and Better Spaces

Superthread founder David Hasovic breaks down what we've shipped so far this year: a 'magic' offline mode, emoji reactions, and a revamped way to manage your spaces.

Feb 2023 • David Hasovic

News

Superthread 2021 Wrapped

A look back at the year Superthread launched publicly

Dec 2021 • Brennan Topley

An abstract visualization of a software interface with floating translucent UI panels, a minimalist sidebar, and interactive cards connected by glowing data threads.

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Breaking the Bubble: Fixing 80% of Our Interface Through Intense User Testing

Superthread founder David shares raw insights from user testing. Learn how intense feedback led to a collapsible sidebar, visual card moving, and readable URLs.

Nov 2021 • David Hasovic

An abstract visualization of a crystalline neon hummingbird in mid-flight, surrounded by translucent interface panels and a world map with 'Data Sovereignty' markers.

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Why Early Access? The Hummingbird Philosophy and Microservice Independence

Superthread founder David reveals the 'Hummingbird' speed philosophy, our approach to independent microservices, and why you should join our Early Access.

Apr 2021 • David Hasovic

An abstract architectural visualization of the transition from a monolithic block to independent hexagonal microservice nodes, with an orchestration layer arcing over them.

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Monoliths to Microservices: Building a Solid Back-End Architecture

Superthread founder David explains the shift from monolithic systems to independent microservices, why you should avoid gRPC, and the 2-week development rule.

Mar 2021 • David Hasovic

A modern SaaS hero illustration visualizing the transition from project chaos to streamlined workflow, with tangled threads on the left and clean UI elements on the right, bridged by a stylized hummingbird.

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Developers vs. Product Managers: Why the Tension Exists (and How to Fix It)

Superthread founder David explores the root causes of tension between Engineering and Product teams and how the right tools can bridge the gap

Mar 2021 • David Hasovic

A cinematic SaaS-themed illustration in 1920x1080 landscape, depicting a remote tech founder working from a garden office. On the left, a developer sits at a desk with a glowing monitor, coffee, and indoor plants, bathed in soft natural light from a window. On the right, floating holographic UI elements and video screens show team members across the globe. A vibrant blue hummingbird in the center bridges the two halves with glowing data lines, symbolizing deep work, high-speed collaboration, and the frictionless connectivity of a modern remote startup.

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Why Superthread is Fully Remote: From a Garden Office to Global Talent

Superthread founder David Hasovic shares the journey of building a remote-first company, from coding 100% test coverage in a shed to hiring global talent.

Jan 2021 • David Hasovic

A futuristic SaaS tech illustration with a developer workspace, blue Redis cubes marked '4ms', and a hummingbird flying toward a '17ms' frame-rate target.

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The Superthread Tech Stack: Why We Chose Vue, Go, and Redis for 17ms Speed Copy

Founder David Hasovic breaks down the Superthread tech stack. Discover how Golang, Vue.js, and Redis help us achieve gaming-level performance in a SaaS product.

Jan 2021 • David Hasovic