I Pitched the British Government. The next day, they chose Google.

I presented to the British Government. Here’s what happened…

I recently spent 45 minutes alone in a room presenting to 15 representatives from the British GOV.UK.

It was surreal, and honestly encouraging.

They nodded. They asked thoughtful questions. They enthusiastically agreed that the UK should support its own startups in the same way other governments do.

My message was simple

Other governments actively help their startup ecosystems by awarding early contracts. Those contracts aren’t just revenue; they’re credibility, momentum, and a chance to win long-term.

In the UK, that almost never happens.

I explained that supporting British startups doesn’t mean lowering standards. It means giving them a fair chance, speeding up procurement, and not defaulting to the same large US vendors every time.

I even said: Forget Superthread.

This isn’t about us. It’s about building a healthy UK tech ecosystem.

The Google paradox: Talking local, buying global

Then the very next day, I saw a post about the British government strengthening its relationship with Google.

A non-British company.

That’s the part I can’t understand.

Other governments back their own companies, strategically and deliberately. Here, we talk about it enthusiastically… and then do the opposite.

We default to massive US vendors, even when faster, local alternatives are ready to scale.

Support requires intent

If we want UK tech to compete globally, we have to stop disadvantaging it at home.

Support doesn’t require favouritism. It requires intent. And right now, the intent feels missing.

p.s. Of course, we never heard back from them.

Resources & further reading

• Superthread vs. The Giants: See why we built a faster, cleaner alternative to the big US vendors.

• Our Pricing Philosophy: Why we believe in fair pricing, unlike the “extortionate” models of legacy SaaS.

• The Superthread Manifesto: Read more about our mission to help teams move faster without the corporate bloat.